The digital marketing landscape is constantly evolving, and the next generation of digital marketing agencies are focusing on the full lead generation process. These agencies understand that generating leads is only the first step in the sales process, and that a successful marketing campaign requires a holistic approach that includes everything from building high converting video sales letter funnels to driving traffic using Facebook, Google and YouTube Ads, booking qualified sales calls, optimizing the sales process, creating follow up automations and a high converting email autoresponder.

One of the most important elements of the next generation of digital marketing agencies is their ability to create high converting video sales letter funnels. These funnels are designed to capture the attention of potential clients and guide them through the sales process. They typically include a video sales letter that presents the agency's offer, a series of lead magnets to capture contact information, and an enticing 15-20 minutes accelerated case study or pitch to book the sales call.

Another important element of the next generation of digital marketing agencies is their ability to drive traffic using Facebook, Google, and YouTube Ads. This can be achieved by targeting specific demographics, interests and behaviors of the potential clients. By using these platforms, agencies can reach a large audience quickly and efficiently, while also being able to track and optimize their campaigns in real-time.

Once the leads are generated, the next step is to book qualified sales calls. This is where the agency's sales team comes into play, to set up calls with the leads that are most likely to convert into clients. A high converting email autoresponder is also a key element in this step, to keep the leads engaged and to nurture them until they are ready to make a purchase.

Once the sales calls are booked, the next step is to optimize the sales process. This includes creating a script for the sales team to use, as well as training them on how to handle objections and close the sale. The agency should also have a CRM in place, to track the progress of each lead and to ensure that no opportunities are missed.

Finally, the last step is to create follow up automations. This includes sending follow-up emails and text messages to the leads that did not convert, as well as sending out thank-you emails to the leads that did. This helps to keep the agency top of mind with the leads and increases the chances of them converting into clients in the future.

In conclusion, the next generation of digital marketing agencies is focusing on the full lead generation process. From building high converting video sales letter funnels to driving traffic using Facebook, Google and YouTube Ads, booking qualified sales calls, optimizing the sales process, creating follow up automations and a high converting email autoresponder, these agencies understand that a successful marketing campaign requires a holistic approach. By incorporating these elements into their strategy, they can generate leads and increase revenue for their clients.